Conscious Ventures Group

About Us

Shannon Eddy, President and Founder

Shannon Eddy is the founder of Conscious Ventures Group, a consulting firm providing progressive policy advancement solutions and strategic advice to businesses, philanthropies and non-profits. She also serves as founding Executive Director of the Large-Scale Solar Association, a trade association of the world’s leading developers and owners of utility-scale solar projects who support increased deployment of solar technologies through smart policy mechanisms. LSA was formed in 2008, and its members have a combined total of more than 10,000MW of contracts with utilities in the Western United States, alone.

In 2012, Shannon was appointed by Governor Brown to the California Workforce Investment Board, where she served until 2016. From 2003-2007, Shannon served as an appointed energy efficiency and renewables advisor to Governor Schwarzenegger’s energy policy team, and was a member of Schwarzenegger’s original Climate Action Team.

Prior to 2004, Shannon spent a decade working with the California environmental community on air quality and energy matters. In addition to working for the Sierra Club California, she also represented the Natural Resources Defense Council, the Center for Energy Efficiency and Renewable Technologies, and the Clean Power Campaign. As a lobbyist, she was instrumental in the passage of California’s first Renewable Portfolio Standard and the Pavley greenhouse gas emissions bill.

Tim Mason, Policy Director

Tim joined LSA in 2017, bringing with him over 25 years of experience with renewables and advanced energy solutions. Tim has an extensive background in renewable energy development, supporting developers, utilities and public entities to design and implement renewable programs and develop all types of renewable energy. For the last ten years Tim has been a Consultant working at the nexus of renewable energy and transmission system operation and design, leading or supported several seminal initiatives to identify and expand the cost-effective development of renewables throughout the United States and internationally. Some of these projects include the California Renewable Energy Transmission Initiative (RETI), the Western Renewable Energy Zone (WREZ) effort, and several early integration studies. Tim has a B.S. from Michigan State University and an M.A. from Boston University.



Our future depends on sustainable choices and clean energy